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BBA in Retail Management
Bachelor of Business Administration or BBA in Retail Management is the 3 years long full-time academic programme leading to the undergraduate degree.The three years of the course is further divided into 6 semesters. Each college follows semester system with 2 semesters covered in each year.The duration of each semester is 6 months. In India, the tuition fee for this course ranges in between INR 3 to 4 lacs for the span of 3 years.
BBA in Retail Management will provide management education and basic understanding in various concepts of retail management. It is an appropriate course for the candidates who wish to make their career in retail industry.A retail manager must be dynamic and able to serve customers. The candidates who have successfully completed the course will be titled as “Retail Managers”. The duty of retail manager is to run the store successfully, meet the customer demands, increase the sale and monitor the financial performance of the store.
BBA In Retail Management Syllabus
Here you can find the detail syllabus of BBA In Retail Management 2021. The subjects of the course may vary from college to college.The program structure includes the following subjects
1 Semester | |
---|---|
1 | Principles and Practices of Management |
2 | Basics of Economics |
3 | Basics of Financial Management |
4 | IT Concepts |
5 | Retail Environment |
6 | Environmental Studies |
2 Semester | |
---|---|
1 | Business Statistics |
2 | Basics of Marketing |
3 | Buying, Merchandising and Category Management |
4 | Basics of Logistics and Supply Chain Management |
5 | Business Law |
6 | Basics of Operations Management |
7 | Life Competency and Presentation Skills |
3 Semester | |
---|---|
1 | Vendor Management |
2 | Retail Sales Management |
3 | Statutory & Legal Compliances in Retail |
4 | Consumer Behaviour |
5 | Store Location Identifying, Design and Layout Planning |
6 | Research Methodology |
4 Semester | |
---|---|
1 | Basics of HRM |
2 | Entrepreneurship Development |
3 | Franchisee Management of Profitability |
4 | Store Operation Management and SOP Implementation |
5 | Warehousing Management |
6 | E-Business |
5 Semester | |
---|---|
1 | Visual Merchandising |
2 | Brand Management |
3 | Basics of MIS |
4 | Family Business Management |
5 | Digital Marketing |
6 Semester | |
---|---|
1 | Retail Strategy |
2 | Risk and Insurance Management |
3 | Introduction to Mall Management |
4 | Business Ethics and Governance |
5 | Customer Relationship Management-CRM |
6 | Logistics Information System |
7 | Summer Internship/Project work |
BBA In Retail Management Colleges
Below are some top institutions which offer BBA in retail management
- Amity University
- Lovely Professional University
- RIMT University
- School of Business Management, Greater Noida
- University of Petroleum and Energy Studies, Dehradun
- IMS Unison, Dehradun
Admission Procedure for BBA In Retail Management
- Admission into BBA in Retail Management would be basically carried out on the basis of merit of qualifying examination.
- Student’s performance in intermediate examination will be considered for calculating the merit.
- Few colleges conducts entrance test for providing admission into this course.
- To take admission into this course, aspirants have to approach the desired institution for filling the admission form.
- Admission will be confirmed after the successful completion of document verification process.
Job Opportunities After BBA in Retail Management in India
Retail Management is the rewarding career option.It is a career-oriented programme which offers numerous job opportunities to the candidates.The successful graduates of this course can work
- Indepartmental stores
- Supermarket
- Advertising agencies malls
- Retail outlets
- Warehouses
- Export houses
- Movie theatres
- Supply chain and manufacturing companies
After completing this course, one can pursue their career in government sector such as banking, defence, railways, UPSC jobs and many others. Students who want to pursue higher studies can go for Mater of Business Administration (MBA) orM.Sc. after acquiring bachelor’s degree in retail management.
The job profiles offered to the professionals of this field is as follows
- Store Manager
- Lobby Manager
- Sales Executive
- Retail Executive
- Assistant Retail Manager
- Marketing Executive
- Floor Executive
- Floor Manager
Top Recruiters
The top recruiters of retail management professionals are as follows:
- ITC Retail
- Reliance Group
- Spencers
- Life Style
- Big Bazaar
- Globus
- Pantaloons
- Piramals
- Westside
Salary Offered after BBA in Retail Management
Remuneration in this field may vary from one company to another. In general, the professionals of this field can earn an initial income of Rs 3 lacs per annum. The salary package strongly depends upon the candidate’s job profile, experience and the company where candidate is employing.
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