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BBA in Retail Management

Bachelor of Business Administration or BBA in Retail Management is the 3 years long full-time academic programme leading to the undergraduate degree.The three years of the course is further divided into 6 semesters. Each college follows semester system with 2 semesters covered in each year.The duration of each semester is 6 months. In India, the tuition fee for this course ranges in between INR 3 to 4 lacs for the span of 3 years.


BBA in Retail Management will provide management education and basic understanding in various concepts of retail management. It is an appropriate course for the candidates who wish to make their career in retail industry.A retail manager must be dynamic and able to serve customers. The candidates who have successfully completed the course will be titled as “Retail Managers”. The duty of retail manager is to run the store successfully, meet the customer demands, increase the sale and monitor the financial performance of the store.

BBA In Retail Management Syllabus

Here you can find the detail syllabus of BBA In Retail Management 2021. The subjects of the course may vary from college to college.The program structure includes the following subjects

 

1 Semester
1Principles and Practices of Management                 
2Basics of Economics
3Basics of Financial Management
4IT Concepts
5Retail Environment
6Environmental Studies
2 Semester
1Business Statistics
2Basics of Marketing
3Buying, Merchandising and Category Management
4Basics of Logistics and Supply Chain Management
5Business Law
6Basics of Operations Management
7Life Competency and Presentation Skills
3 Semester
1Vendor Management
2Retail Sales Management
3Statutory & Legal Compliances in Retail
4Consumer Behaviour
5Store Location Identifying, Design and Layout Planning
6Research Methodology
4 Semester
1Basics of HRM
2Entrepreneurship Development
3Franchisee Management of Profitability
4Store Operation Management and SOP Implementation
5Warehousing Management
6E-Business
5 Semester
1Visual Merchandising                                          
2Brand Management
3Basics of MIS
4Family Business Management
5Digital Marketing
6 Semester
1Retail Strategy                                                                           
2Risk and Insurance Management
3Introduction to Mall Management
4Business Ethics and Governance
5Customer Relationship Management-CRM
6Logistics Information System
7Summer Internship/Project work

 

BBA In Retail Management Colleges

Below are some top institutions which offer BBA in retail management

  • Amity University
  • Lovely Professional University
  • RIMT University
  • School of Business Management, Greater Noida
  • University of Petroleum and Energy Studies, Dehradun
  • IMS Unison, Dehradun

Admission Procedure for BBA In Retail Management

  • Admission into BBA in Retail Management would be basically carried out on the basis of merit of qualifying examination.
  • Student’s performance in intermediate examination will be considered for calculating the merit.
  • Few colleges conducts entrance test for providing admission into this course.
  • To take admission into this course, aspirants have to approach the desired institution for filling the admission form.
  • Admission will be confirmed after the successful completion of document verification process.

Job Opportunities After BBA in Retail Management in India

Retail Management is the rewarding career option.It is a career-oriented programme which offers numerous job opportunities to the candidates.The successful graduates of this course can work

 

  • Indepartmental stores
  • Supermarket
  • Advertising agencies malls
  • Retail outlets
  • Warehouses
  • Export houses
  • Movie theatres
  • Supply chain and manufacturing companies

After completing this course, one can pursue their career in government sector such as banking, defence, railways, UPSC jobs and many others. Students who want to pursue higher studies can go for Mater of Business Administration (MBA) orM.Sc. after acquiring bachelor’s degree in retail management.

 

The job profiles offered to the professionals of this field is as follows

 

  • Store Manager
  • Lobby Manager
  • Sales Executive
  • Retail Executive
  • Assistant Retail Manager
  • Marketing Executive
  • Floor Executive
  • Floor Manager

Top Recruiters

The top recruiters of retail management professionals are as follows:

 

  • ITC Retail
  • Reliance Group
  • Spencers
  • Life Style
  • Big Bazaar
  • Globus
  • Pantaloons
  • Piramals
  • Westside

Salary Offered after BBA in Retail Management

 

Remuneration in this field may vary from one company to another. In general, the professionals of this field can earn an initial income of Rs 3 lacs per annum. The salary package strongly depends upon the candidate’s job profile, experience and the company where candidate is employing.

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