BBA Marketing Admission 2023-24: Fee Structure, Eligibility

Are you interested in knowing how a simple product suddenly makes a mark in the market? How a particular jingle runs in your head and you know the brand in a minute. If your answer is yes! then BAA in Marketing is the best option for you. This blog will give every detail that you need to know about BBA marketing and the best career options that you can have after doing this program. Get all the interesting details in the sections below. 

BBA Marketing Course Details

BBA Marketing is also known as Bachelor of Business Administration in Marketing. It is a three years undergraduate course that is best for students after the 12th.BBA in Marketing comes under the management course so it is a combination of both traditional and new marketing approaches that help in studying the students about real industrial cases. In this program, students will get to learn about subjects like market analysis, product management, consumer behaviour, promotion, market research, branding, collecting consumer feedback, and creating marketing strategies. 

BBA in Marketing is available in the following formats - 

Full-time - This format is available for students who are feasible in coming to college. It's a regular course that requires attendance, regular classes, offline exams, and practicals. The regular course gives you in-depth learning which includes internships, seminars, workshops, etc. 

Online/Distance learning  - BBA in marketing can be done online but as a regular course. Candidates get the flexibility to attend classes online as per their comfort on weekends. The course is designed for working professionals who are to college regularly. Many colleges like DY Patil, Amity online,  Bharati Vidyapeeth, Symbiosis centre of distance learning, NMIMS University, and many others.

BBA in Marketing Specialization 

BBA in Marketing comes with different specializations. Students can pick their area of interest while learning the program. Generally, specialization varies from college to college. The following are some subjects that you will learn in this program -

• Advertising Management 
• Interactive Marketing 
• International Marketing 
• Accounting and Bookkeeping 
• Business Economics Programs 
• Travel and Tourism Marketing 
• Integrated Online Strategies 
• Advanced Interactive 
• Entrepreneurship and Small Business Development 
•  Special Product Marketing 
• Internet Marketing
• Advance Social Media Marketing 
• International Marketing 
• Marketing Research 
• Business Economics Program 
• Advanced e-Mail Marketing

BBA in Marketing Fees 2023

When it comes to BBA Marketing fees, multiple factors affect the price - 

• Whether its a government college or a private college
• Facilities that the college provides
• Infrastructure 
• Trips, collaborations, and Internship that colleges offer
• Affiliations and Rankings  

Generally, BBA in marketing from a Government college is more nominal than BBA in Marketing from a Private college. Typically the estimated fee for a BBA in Marketing is INR 35 k to 40k per sem in government colleges and INR 70k to 90k per sem in private colleges.  Go through the fees table of BBA in Marketing of different colleges below.

BBA Marketing Admission 2023

The admission to BBA in marketing is based on the last qualifying examination. 

Students need to check the eligibility criteria before applying.

The general admission process is that students get admission based on merit.   

Some colleges /universities also conduct entrance exam that is also accepted in other private or government colleges. The list of some  BBA entrance exams of private and government colleges/universities is as follows - 

• Xavier Aptitude Test 
• Christ University Entrance Test 
• Banaras Hindi University Undergraduate Test 
• Indraprastha University Common Entrance Test 
• Narsee Monjee Institute of Management Studies National Test for Program after 12th 
• IIM Integrated Program in Management Aptitude Test 
• Symbiosis Aptitude Test

BBA Marketing Admission Process

To apply to your selected college, you can choose the online method where you have to create an application ID by registering yourself. You have to register by email, mobile no. and name. Once the ID is created, you can fill out the BBA in Marketing Application form and then can pay the application fees online. The application fee can be estimated between INR 500 to INR1000. You also have to attach documents from the last qualifying exams and other documents as per the college and university norms. You can also apply offline by visiting the college campus or downloading the application form from the official website and sending it by post.

BBA Marketing Future Scope 

Marketing is a major department of every company and business. There is always a good scope for marketing professionals. They can apply to any top-notch organization as per the openings. You can apply in the sectors  - 

• MNCS 
• Retailers  
• Event Management Firm 
• Manufacturing 
• Media House 
• Brand Management Firm 
• Advertising Agencies 
• Travel, tourism, and hospitality firms 
• IT Firms 
• Education 
• Chemicals 
• Legal  

You can even go for an MBA in sales and marketing or a Master's in Marketing if you want to explore this field more. After doing a BBA in marketing, there is a possibility that you can get a job with an initial package of INR 2.5 lakh to 4 lakh p.a. through your college placement or outside placement.

Designations you can work on- 

• Executive Assistant 
• Business development executive 
• Account Manager 
• Marketing Executive 
• Brand Manager 

The salary in these positions is INR 3 lakh to 6 lahks P/A

Some top Recruiters of BBA in marketing are - 

• Bharat Heavy Electrical Limited [BHEL]
• Tata Consultancy Services
• Oil and Natural Gas Corporation 
• Capgemini
• Mudra 
• Deutsche Bank 
• Mahanagar Telephone Nigam Limited 
• Amazon
• Steel Authority of India Limited [SAIL]
• Wipro Limited
• SBI 
• Nestle

BBA in  Marketing Career Scope 

As mentioned, there are ample of jobs for the marketing professionals. The factors that influence getting better job opportunities are soft skills, analytical skills, and technical skills. BBA has a wide range of unique fields where you can work like  - Human resources, Banker, entrepreneur, marketing executive, head of marketing. The graduates can work on the following designation as a fresher -

• Sales Executive 
• Marketing Associate 
• Business Development Executive 
• Market Research Analyst 

The job designations that you can work on after experience - 

• Budget Analyst 
• Cost Estimator 
• Chief Financial Officer 
• Certified Public Accountant 
• Business Consultant 

The professionals can easily get jobs in both private and government organisation. Some government organisations hire marketing professionals - 

• Mahanagar Telephone Nigam Limited 
• Bharat Heavy Electrical Limited 
• Gas Authority of India Limited 
• Steel Authority of India Limited 
• National Thermal Power Corporation Limited 

These organizations pay salaries between  8 to 10 lakh P/A

BBA Marketing Syllabus 

The syllabus of BBA  marketing is three years program divided into six semesters. The syllabus varies from college to college and the overall syllabus is designed to cover all the aspects of the business /management industry as well as the holistic development of the students. The general syllabus of BBA marketing is tabulated below -